home   about   connect with me   resume   

Integrated marketer + writer. Former head of DCScout fashion publication + integrated marketing consultant at The Washington Post. Browse my previous work (e-newsletters, blog posts, branded content + events) here.

Sponsored Content: Bath-ReNu

Sponsored Content: Branded DC Designer Home email newsletter for client Bath-ReNu.

— 4 months ago
#sponsoredcontent  #dcdesignerhome  #decor  #homeimprovement 
Sponsored Content: Carpet Bazaar

Sponsored Content: Branded DC Designer Home email newsletter for client Carpet Bazaar.

— 4 months ago
#sponsoredcontent  #dcdesignerhome  #decor  #homeimprovement 
Sponsored Content: Offenbachers

Sponsored Content: Branded DC Designer Home e-blast for client Offenbachers.

— 4 months ago
#sponsoredcontent  #dcdesignerhome  #decor 
FW Scout Newsletter feat. Scouted Boutiques Program

Sponsored Content: In my role as Integrated Marketing Consultant, I pioneered the Scouted Boutiques program, an advertising solution for small businesses. The integrated program includes a Pop-Up Trunk Show hosted at The Washington Post building, newsletter mention, social media promotion and in-book ad on Fashion Washington’s Scouted Boutiques page. In this newsletter, is a sample Scouted Boutique newsletter mention for client Ella-Rue. 

— 5 months ago
#fwscout  #partnerevent  #integratedprogram  #sponsoredcontent 
Marketing/PR: FW Scout Launch

image

Marketing/PR: As part of the launch campaign I coordinated with The Washington Post’s PR team, I created and produced the dedicated e-newsletter to familiarize readers to FW Scout and changes to their subscription. This was the final step to fully merge both DC Scout and Fashion Washington brands.

— 5 months ago
#fwscout  #marketing/pr 
Sponsored Content: Austin-Weston Center for Cosmetic Surgery

image

Sponsored Content: Dedicated email for client Austin-Weston Center for Cosmetic Surgery.

— 5 months ago
#sponsoredcontent  #dedicatedemail  #dcscout+fw  #beauty 
Sponsored Content (In-Book + Digital): Tysons Corner Center

image

Sponsored Content: A full-page print advertorial in Fashion Washington magazine (May 2013) for client Tysons Corner Center, which I created copy and styled the photo shoot. Below is the dedicated email version, the digital extension of the integrated program.

image

— 5 months ago
#fashionwashington  #dcscout+fw  #sponsoredcontent  #dedicatedemail  #integratedprogram 
Blog Post: Smear Not →

A blog post featuring the ten summer beauty products to help readers beat summer’s heat and humidity. Read the full post here.

— 5 months ago
#dcscout+fw  #editorial  #blog  #beauty 
Sponsored Content: South Moon Under

Sponsored Content: South Moon Under received a dedicated email as part of the platinum level sponsor package for DC Scout’s 5th Anniversary Party. The sponsored blog version of the dedicated email can be seen here.

— 5 months ago
#sponsoredcontent  #dedicatedemail  #blog  #sponsorship  #integratedprogram 
Event: DC Scout 5th Anniversary Party

DC Scout’s 5th Anniversary, a gifting suite featuring 20+ sponsors, in which I negotiated and secured local and national sponsors such as Marriott Renaissance Hotel, Honest Tea, Rent the Runway, Bloomingdale’s, Room & Board and OPI Nail Lacquer. This is a sample of the email invite featuring platinum level sponsors. The full list of sponsors and event details can be found on the sponsored blog post.

— 5 months ago
#event  #sponsorship  #marketing/pr  #dcscout 
DC Scout/FW Newsletter feat. Twitter Sweepstakes

In this newsletter, DC Scout’s weekly #FreebieFriday Twitter sweepstakes is promoted to gain followers and for audience retention. DC Scout’s Twitter became D.C.’s source for real-time deals, sales and weekly sweepstakes.

— 5 months ago
#dcscout+fw  #sweepstakes  #socialmedia  #audienceretention 
Blog Post: The Devil Still Wears Prada →

I interviewed author Lauren Weisberger on her new book Revenge Wears Prada, at The W Washington D.C. Hotel before her book launch party. The DC Scout blog post also features a sweepstakes that I coordinated to run with the editorial post. Read the full post here. (*Photo courtesy of Mark Silva)

— 5 months ago
#editorial  #dcscout+fw  #sweepstakes  #interview 
Sponsored Content: Behind the Scenes of FW's May Issue →

Sponsored Content: As a supplement to Fashion Washington magazine, I ran a behind-the-scenes blog posts to give readers a glimpse into the planning and production that goes on during a cover shoot. This post ran a few days before the issue dropped to get readers hyped to grab an issue or read it digitally.

— 5 months ago
#fashionwashington  #marketing/pr  #sponsoredcontent 
Sponsored Blog Post: Quick Cooking →

Sponsored Content: This sponsored blog post features new food delivery service Scratch DC and includes an exclusive discount code for DC Scout subscribers.

— 5 months ago
#sponsoredcontent  #dcscoutexclusive  #blog  #food 
DCScout/FW Newsletter feat. Magazine Promo + Sponsored Content

image

The new co-branded newsletter header was used until Sept. 2013 when the redesigned FW website was launched, introducing FW Scout as the new DC Scout. Here, FW’s new May issue is promoted in the newsletter as DC Scout began to be the digital extension of FW (see “Sponsored Content: FW’s May Issue”). In this newsletter, there is also another sample of a sponsored blog post in the “DC Scout Exclusive” story spot (see “Sponsored Content: Quick Cooking”).

— 5 months ago
#dcscout+fw  #marketing/pr  #sponsoredcontent