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Lifestyle writer + integrated marketer. Former DCScout/FWScout editor + integrated marketing consultant at The Washington Post. Browse my previous work (e-newsletters, blog posts, branded content + events) here.

FW Scout Newsletter feat. Scouted Boutiques Program

Sponsored Content: In my role as Integrated Marketing Consultant, I pioneered the Scouted Boutiques program, an advertising solution for small businesses. The integrated program includes a Pop-Up Trunk Show hosted at The Washington Post building, newsletter mention, social media promotion and in-book ad on Fashion Washington’s Scouted Boutiques page. In this newsletter, is a sample Scouted Boutique newsletter mention for client Ella-Rue. 

— 1 month ago
#fwscout  #partnerevent  #integratedprogram  #sponsoredcontent 
Marketing/PR: FW Scout Launch


Marketing/PR: As part of the launch campaign I coordinated with The Washington Post’s PR team, I created and produced the dedicated e-newsletter to familiarize readers to FW Scout and changes to their subscription. This was the final step to fully merge both DC Scout and Fashion Washington brands.

— 1 month ago
#fwscout  #marketing/pr 
Sponsored Content: Austin-Weston Center for Cosmetic Surgery


Sponsored Content: Dedicated email for client Austin-Weston Center for Cosmetic Surgery.

— 1 month ago
#sponsoredcontent  #dedicatedemail  #dcscout+fw  #beauty 
Sponsored Content (In-Book + Digital): Tysons Corner Center


Sponsored Content: A full-page print advertorial in Fashion Washington magazine (May 2013) for client Tysons Corner Center, which I created copy and styled the photo shoot. Below is the dedicated email version, the digital extension of the integrated program.


— 1 month ago
#fashionwashington  #dcscout+fw  #sponsoredcontent  #dedicatedemail  #integratedprogram 
Blog Post: Smear Not →

A blog post featuring the ten summer beauty products to help readers beat summer’s heat and humidity. Read the full post here.

— 1 month ago
#dcscout+fw  #editorial  #blog  #beauty 
Sponsored Content: South Moon Under

Sponsored Content: South Moon Under received a dedicated email as part of the platinum level sponsor package for DC Scout’s 5th Anniversary Party. The sponsored blog version of the dedicated email can be seen here.

— 1 month ago
#sponsoredcontent  #dedicatedemail  #blog  #sponsorship  #integratedprogram 
Event: DC Scout 5th Anniversary Party

DC Scout’s 5th Anniversary, a gifting suite featuring 20+ sponsors, in which I negotiated and secured local and national sponsors such as Marriott Renaissance Hotel, Honest Tea, Rent the Runway, Bloomingdale’s, Room & Board and OPI Nail Lacquer. This is a sample of the email invite featuring platinum level sponsors. The full list of sponsors and event details can be found on the sponsored blog post.

— 1 month ago
#event  #sponsorship  #marketing/pr  #dcscout 
DC Scout/FW Newsletter feat. Twitter Sweepstakes

In this newsletter, DC Scout’s weekly #FreebieFriday Twitter sweepstakes is promoted to gain followers and for audience retention. DC Scout’s Twitter became D.C.’s source for real-time deals, sales and weekly sweepstakes.

— 1 month ago
#dcscout+fw  #sweepstakes  #socialmedia  #audienceretention 
Blog Post: The Devil Still Wears Prada →

I interviewed author Lauren Weisberger on her new book Revenge Wears Prada, at The W Washington D.C. Hotel before her book launch party. The DC Scout blog post also features a sweepstakes that I coordinated to run with the editorial post. Read the full post here. (*Photo courtesy of Mark Silva)

— 1 month ago
#editorial  #dcscout+fw  #sweepstakes  #interview 
Sponsored Content: Behind the Scenes of FW's May Issue →

Sponsored Content: As a supplement to Fashion Washington magazine, I ran a behind-the-scenes blog posts to give readers a glimpse into the planning and production that goes on during a cover shoot. This post ran a few days before the issue dropped to get readers hyped to grab an issue or read it digitally.

— 1 month ago
#fashionwashington  #marketing/pr  #sponsoredcontent 
Sponsored Blog Post: Quick Cooking →

Sponsored Content: This sponsored blog post features new food delivery service Scratch DC and includes an exclusive discount code for DC Scout subscribers.

— 1 month ago
#sponsoredcontent  #dcscoutexclusive  #blog  #food 
DCScout/FW Newsletter feat. Magazine Promo + Sponsored Content


The new co-branded newsletter header was used until Sept. 2013 when the redesigned FW website was launched, introducing FW Scout as the new DC Scout. Here, FW’s new May issue is promoted in the newsletter as DC Scout began to be the digital extension of FW (see “Sponsored Content: FW’s May Issue”). In this newsletter, there is also another sample of a sponsored blog post in the “DC Scout Exclusive” story spot (see “Sponsored Content: Quick Cooking”).

— 1 month ago
#dcscout+fw  #marketing/pr  #sponsoredcontent 
Marketing/PR: FW Scout Spring Issue Party Invitation Design

Following the merge of The Washington Post’s digital publication DC Scout to print publication Fashion Washington, I became the Integrated Marketing Consultant for Fashion Washington (FW). In this role, I designed and produced all marketing materials for FW’s Spring Issue Party including event invitations. Here, I incorporated Allison Parris’ fashion sketch into a magazine cover-like design. (Created via Adobe Photoshop)

— 1 month ago
#partnerevent  #fashionwashington  #marketing/pr 
Event: FW Spring Issue Party →

In addition to launching the spring issue of Fashion Washington, the Spring Issue Party featured a fashion presentation from NY designer Allison Parris, followed by a live Q & A with the designer moderated by FW’s editor-in-chief. Sponsors included Little Black Dress Vodka, Room & Board, Lincoln Restaurant and Kalorama Cookies. Platinum level sponsors were given a sponsored blog post in DC Scout (see “Sponsored Content: Room & Board”). (*Photos and event recap courtesy of Daniel Swartz of revamp.com)

— 1 month ago
#partnerevent  #dcscout+fw  #sponsorship  #fashionpresentation  #integratedprogram 
Sponsored Content: Room & Board →

Sponsored blog posts were often an add-on to a large integrated ad buy and/or event sponsorship. This is a sample of one I wrote for Room & Board.

— 1 month ago
#sponsoredcontent  #integratedprogram  #dcscout  #decor